MessageBird changelog
MessageBird changelog

Conversations: Simplifying Categories for WhatsApp Message Templates




As a business, when you want to initiate a WhatsApp conversation with a customer, you must use a pre-approved template message.

While building a WhatsApp template message, you need to select which 'category' the message falls under.

Until recently, there were up to 11 categories to choose from, but Meta has decided to reduce this number to three, making it easier for you to categorize your messages.

The new categories are:

  • Marketing: Promotional offers, product announcements, and other communication that increases awareness and engagement.
  • One-time passwords: Codes that allow your customers to securely access their accounts.
  • Transactional: Account updates, order updates, alerts, and other communication that shares important information.

These new categories are supported exclusively in the Meta template creator and the MessageBird Dashboard.

What about existing templates?

Don't worry! Any existing templates will keep their existing categories and will remain valid until May 2024. We'll communicate information about a migration plan once we have updated guidance from Meta.

What about the MessageBird templates API?

While we recommend that you migrate to the new template creation categories as soon as possible, you can continue to create templates using the old categories until September 2022. We'll keep you updated with further information nearer the time.

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